Build my playbook

What is On the Edge?

On the Edge is Jordan Crawford's Substack for GTM engineers and builders. He publishes the method in real time as he builds in Claude Code.

  • Free ($0): the frameworks, plus the Build Log with daily notes from his Claude Code sessions.
  • Paid ($50/month): the build guides, with the full method, prompts and data sources behind each build.
  • Annual ($2,500/year): the tools, including Edge Copilot.

Subscribe on Substack or read more on the GTM engineers page.

Related questions

All questions
What is Edge Copilot?Edge Copilot is included for annual On the Edge members ($2,500/year). It brings proven skills, ideas and knowledge into Claude Code while you build.
What is a Blueprint playbook?A playbook is a GTM plan generated from a company URL: segments, messages, data sources and implementation recipes. More than 500 have been generated. Browse them by industry in the Showcase, or request your own from the homepage.
What is GTM engineering?GTM engineering is building the data, workflows and tools a go-to-market team runs on: who to target, why now and what to say. Instead of buying a list and sending one message to everyone, a GTM engineer uses public data, enrichment and AI to find prospects with a specific problem and build the message around it.
What does a GTM engineer do?A GTM engineer builds the systems behind outbound and the wider revenue team: scoring the total addressable market, sourcing data, building enrichment pipelines, writing campaign logic and automating research. Jordan does this work in Claude Code, from campaigns and churn analysis to customer health scoring and call transcript parsing.
How do I become a GTM engineer?Start with one closed deal. Read the call transcript and work out what public data would have told you that company was about to buy. Then build it: use tools like Clay and Claude Code to find more companies in the same situation, ship a small campaign and learn from real replies.
What is Clay, and how does it fit into GTM engineering?Clay is a data enrichment and workflow tool. It pulls from many data providers into a spreadsheet-like table where you add research, scoring and messaging steps. GTM engineers use it to build and enrich lists. Jordan has advised Clay since 2021 and is a listed Clay expert.

Still have questions?

Reach out to Jordan on LinkedIn and ask him directly. Prefer email? Write to jordan@blueprintgtm.com.

Or find the page for you

For GTM leadersFractional advisory that leaves your team with a GTM engineering practice it keeps running.
For GTM engineersOn the Edge and Edge Copilot: frameworks and build guides for people who build in Clay and Claude Code.