Free
$0
You see the shift. No card needed.
- The framework essays on why the old way broke and who to target
- The daily Build Log of what I’m shipping
Pick how you want to work with me
GTM engineers learn the method and run my tools through On the Edge. GTM leaders work with me directly.
On the Edge, my Substack
Monthly
$50/month
You see the build.
- Every article, with the exact steps, data sources and mechanics behind each tool
- Every essay in What Do I Say, How Do I Build It and What Does the Frontier Look Like
- The PQS and PVP frameworks and the buyer-critique rubrics
- Enrichment waterfalls and the public data sources most people don’t know about
Annual
$2,500/year
You run the tools.
- Edge Copilot in Claude Code or Codex, backed by the Corpus
- Every tool I ship, ten installable with /edge install as of June 2026
- All three courses: Who to Target and What to Say, Agent 7 and AutoClaygent
- Weekly office hours
- Everything in Monthly
Fractional GTM engineering for your team
Advice + Setup
$10,000/month
Three-month engagement
For teams that already have a strong GTM engineer.
- I advise and your engineer builds
- No hands on keyboard from me
Campaigns + AM
$20,000/month
Three-month engagement
I build the campaigns for you.
- You get the outputs, like lists and messages
- I keep the tools I built
Enablement
$20,000/month
Six-month engagement
I build it, then teach your team to run it.
- Everything in Campaigns + AM
- I teach your team to run it themselves
- 1 to 3 builders included
What you get
| Feature | Advice + Setup$10,000/month | Campaigns + AM$20,000/month | Enablement$20,000/month |
|---|---|---|---|
| Know your customer | |||
| Churn and win/loss analysis from your closed deals | Included | Included | Included |
| Your real ICP, scored | Included | Included | Included |
| Sales-call and competitor intel | Included | Included | Included |
| Reach your market | |||
| Campaigns shipped each month | Not included | 3 | 3 |
| Your full TAM, built and kept current | Not included | Included | Included |
| Contact enrichment, emails included | Not included | Included | Included |
| Run it yourself | |||
| Your team trained to run it | Not included | Not included | 1 to 3 builders |
| Your own Claude Code workspace with Edge Copilot tools | Not included | Not included | Included |
| Pre-call briefs in Slack | Not included | Not included | Included |
Enablement runs six months. Opt out after month one and keep everything built.
Price increases a little with more people to train or more accounts in your total market.