Your full TAM in one repo
Every company in your market, scored against the signals behind your best deals, next to your campaigns, customer context and playbooks for your vertical.
Turn your team into a GTM engineering team.
Learn how to use GTM engineering to build outbound strategies that scale and repeat. Your full TAM, campaigns and customer context live in one repo, with playbooks built for your vertical, so your team keeps running it.
For VPs of Sales and Marketing, CROs and RevOps leaders at vertical SaaS companies.
What your team gets.
A fractional advisory engagement that starts from why your best customers bought.
Lists built on real problems
Pain-Qualified Segments drawn from permits, filings, government records and other public data your competitors never look at.
Messages buyers would pay to receive
Permissionless Value Props where the data is the message, so every rep opens with something specific and useful.
A team that owns it
Your team learns the method, the tools and the thinking. The capability stays when the engagement ends.
“We went from 15% contact accuracy to 95%, connect rate from 5% to 15%. BDR pipeline went from $30K/month to over $160K. BDR closed-won from $10K/month to $85K. It all flowed through because we fixed the list first.”
Kevin WilsonVP Revenue, SkimmerWho you’ll work with.
Jordan has spent more than 10 years in growth. He founded Blueprint in 2021 to build TAM and prospect lists from data on the public web, and has advised Clay since the same year.
He started at Palm, where he ran support for the webOS App Catalog, then helped Bay Area startups grow and has advised nine of them on go-to-market. The Pain-Qualified Segment and Permissionless Value Prop method your team learns is his.
- years in growth
- 10+
- years in growth
- Clay advisor since
- 2021
- Clay advisor since
- playbooks generated
- 500+
- playbooks generated
“Whatever he touches seems to turn into outbound gold and you can’t do better than Jordan if you’re in data-driven outbound sales.”
This only works when you can move fast.
This is for you if…
- B2B company selling to a specific vertical: healthcare, logistics, construction, fire safety, fintech. Industries with data.
- Series A–C with SDRs and a defined sales process.
- You have a rep who can make 50–100 calls a day.
- You want your team to own the capability, not depend on a vendor forever.
This is NOT for you if…
- Horizontal SaaS: you don’t know enough about your customer to be deadly.
- Nobody on the team is curious about AI or interested in the details.
- Your team isn’t rigorous about execution: QA, iteration, daily shipping.
Tell Jordan what you’re working on.
A few lines about your market, your team and how outbound runs today is enough to start the conversation.
Prefer email? Write to jordan@blueprintgtm.com.
Want me to run this for your team?
I build your full TAM in one repo, pull the lists from real problems your buyers have, and write the messages that go with them. After a three-month engagement, your team owns all of it and keeps running it.