The frameworks
Free
The Build Log, with daily notes from Jordan’s Claude Code sessions, plus the framework posts on why traditional go-to-market breaks and how to target differently.
Stay ahead of tools that change every month.
On the Edge gives you the frameworks and build guides behind real campaigns. Members get Edge Copilot, which puts proven skills and ideas inside Claude Code as you build.
For hands-on engineers and builders working in Clay, Claude Code, enrichment and data pipelines.
Pick how deep you go.
On the Edge is published on Substack in three tiers.
The build guides
$50/month
Every article, with the full method: how each build works, the frameworks, the prompts and the specific data sources.
The tools
$2,500/year
The annual program, including Edge Copilot, which brings proven skills and ideas into Claude Code while you build.
Free on Substack. Join 5,000+ subscribers.
Cheaper, better tools make far more possible
When a tool gets better and cheaper, people don’t use less of it. They find far more ways to use it. That’s the Jevons paradox, and AI is doing it to go-to-market. Builds that were too expensive to try now cost a fraction of what they did.
Competitor customers
Find every competitor’s customers.
Find your competitors’ customers who aren’t tracked in any database and can only be found with the latest GTM tools.
I’ve found 12,458 competitor customers from website signatures, and 132 customers no database had.
TAM scoring
Score your TAM for $40.
Download every Google Maps business entry, pull every Google review, and use Jev to find the customers of your customers who are complaining about problems you can help solve.
Job matching
Match every job to every candidate.
For every role your prospects have open, pull the 20,000 best-fit people and use AI to sort them for under $10.
Who’s writing it.
Jordan does all his work in Claude Code: building campaigns, analyzing churn, scoring customer health, parsing call transcripts and shipping enrichment pipelines. On the Edge is where he publishes the method as he builds.
He has advised Clay since 2021 and is a listed Clay expert for GTM systems, signals and lead sourcing. His courses, including Agent SEVEN and AutoClaygent, have taught 520 students in 38 countries.
- Clay advisor since
- 2021
- Clay advisor since
- course students
- 520
- course students
- countries
- 38
- countries
“From a professional development standpoint, it’s been unbelievable. How do we multiply our impact 3x, 5x, 50x as quick as we can? This gives us that avenue.”
Clay Maloney · Marketing Ops, MedTrainer
Want me to read my entire Substack on your behalf and then take action on it?
That's Edge Copilot. It knows everything I've published on On the Edge and brings the right skill into Claude Code while you build. Tell me what you're working on and I'll show you where I'd start.
FreeFreeThe frameworks and the Build Log, my daily notes from Claude Code.Start freePaid$50 a monthEvery build guide, with the method, the prompts and the data sources.Go paidAnnual$2,500 a yearEverything, plus Edge Copilot: my skills and ideas inside Claude Code while you build.Get Edge Copilot
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