accela.comBuild my playbook
You type your domain.
Your company website. That's all I need to start.
Your (AI) SDRs are fast. Would you answer them?
Type your domain. I'll show you the accounts I'd go after, the problem I'd lead with, and the message I'd send.
Built for Accela accela.com
Read Accela's brief- What I understand about you
- Permitting and licensing software used by 900+ government agencies.
- The problem I'd lead with
- Permits stuck in circular review between departments.
- Accounts and signals I'd go after
- Building, planning and licensing agencies serving 100,000+ residents.
- The message I'd send
- “5 permits bouncing between planning and fire”
Curious what else I've built? Browse playbooks
How it works
Type your domain. I do the research.
- accela.comread
- Permit portal workflow dataread
- Census Bureau Building Permits Surveyread
I research your market.
Public data and my own tools. The same research I'd do if you hired me.
- Your prospects
- Currently in pain
- With a high-quality message
You get a playbook.
Your prospects, currently in pain, with a high-quality message. Ready to send.
Which message would YOU respond to?
Equipment Rental, Texada
What they send
Subject
Improve your fleet utilization
Hi [Name],
I help crane rental companies improve fleet utilization and reduce idle time.
We work with companies like yours to maximize revenue per asset.
Got 15 minutes this week?
What we build
Subject
Your Liebherr LTM 11200-9.1 idle?
Your crane doesn’t have a DOT transit permit on file. Looks like it’s sitting.
Maxwell Construction just filed a permit to install wind turbines 0.5 miles away.
That’s a $45K–$180K rental.
Want an intro to the foreman?
Jordan Crawford
Founder of Blueprint GTM
I write the brief before I ever send the message.
I founded Blueprint to build prospect lists from data on the public web. The method is simple to say and hard to do: start from why your best customers bought, find every company with that same problem, and write a message that proves you noticed.
I bring the same approach to my city events. Each one reaches 200 to 500 local GTM people.
- Substack subscribers
- 5,000+
- Substack subscribers
- LinkedIn followers
- 40,000+
- LinkedIn followers
- In Substack’s Business top 100
- Top 30
- In Substack’s Business top 100
- combined valuation of companies I advise
- $4B+
- combined valuation of companies I advise
How to work with me
Build a message where the data IS the message.
New to these terms? Read what a Pain-Qualified Segment and a Permissionless Value Prop are.
Step 1: Understand your best customers in their language.
What problems did they actually have? Why did they buy? We extract this from your calls, your CRM, and your team’s heads, in the words your customers used, not your marketing copy.
Step 2: Find the external data that would have identified their problem.
Government records, permits, regulatory filings, competitor signals: data nobody else thinks to look for. What public data would have found those customers before they even knew they had the problem?
Step 3: Build a list of prospects in that same situation.
This is a Pain-Qualified Segment (PQS): a group of prospects identified not by who they are, but by a specific, data-detectable problem they’re experiencing right now.
Step 4: Send them a message about their problem, or with independent value.
This is a Permissionless Value Prop (PVP): a message so specific and valuable the prospect would pay to receive it. The data IS the message. No “I noticed you’re hiring.”
Step 5: Ship it tomorrow. Measure. Ship again.
AI gets things wrong, but in five minutes your SDR will know. You fix it and ship again. Slop isn’t the enemy. Speed is the fix. You learn what works by shipping fast enough to see results.
Step 6: Your team learns to do this.
I teach your team the methodology, the tools, and the thinking. The capability stays when I leave. Most consultants create dependency. I create capability.
See real success stories.
Real projects from the last 12 months, sorted by what they unlock for your team: knowing where to focus, the imagination to build new workflows, and the speed to close deals faster.
Know where to aim before you fire. Data-driven targeting that cuts the noise.
Prospect Scoring~48 hrs
93% disqualified in 48 hours
47,228 3PL warehouses scored against 20 signals. 3,326 survived.
Market Sizing~2 weeks
1.17M companies
Nine signals to find which healthcare practices run a specific business model. Every one enriched.
Government Data~6 days
32,493 fire departments scored
11 federal databases. 57 state directories scraped. 23,262 fire chief contacts extracted.
PE Firm Mapping~3 days
12,576 decision-makers identified
Every employee at the top 300 PE firms mapped. 12,576 operating partners tiered by seniority and function.
Product Detection~1 week
109,594 tenants classified
Reverse-engineered feature flags to classify every Jira Cloud tenant by subscription tier. Free vs. Premium, before you call.
Don’t take my word for it.
“Your training was incredibly helpful. I’ve gone back almost three times now. Wish I could have you on speed dial.”
Clate Mask
VP Sales, Extensiv
“The fact that we can actually just go find it out in the ecosystem somewhere, it’s pretty cool. I’ve been singing your praises.”
Carey Ballard
VP Marketing, Extensiv
“We’re excited about it and we want to figure out how to put this thing to work. Our SDR team is hungry, we’re just not putting the right lists in front of them.”
Jarred Young
VP Sales, ChiroHD
“Oh my God, this is the future.”
Candice Moss
Marketing Ops, ChiroHD
“From a professional development standpoint, it’s been unbelievable. How do we multiply our impact 3x, 5x, 50x as quick as we can? This gives us that avenue.”
Clay Maloney
Marketing Ops, MedTrainer
“We went from 15% contact accuracy to 95%, connect rate from 5% to 15%. BDR pipeline went from $30K/month to over $160K. BDR closed-won from $10K/month to $85K. It all flowed through because we fixed the list first.”
Kevin Wilson
VP Revenue, Skimmer
Want me to run this for your team?
I build your full TAM in one repo, pull the lists from real problems your buyers have, and write the messages that go with them. After a three-month engagement, your team owns all of it and keeps running it.