Would you respond to the messages your (AI) SDRs are sending?
It’s been 3+ years since ChatGPT. Has it changed the way you sell?
AI made everyone fast. 95% of outbound gets zero engagement. Speed didn’t fix the problem—it just made it harder for the buyer.
I’ve already built thousands of messages. Find yours.
Which message would YOU respond to?
Hi [Name],
I help crane rental companies improve fleet utilization and reduce idle time.
We work with companies like yours to maximize revenue per asset.
Got 15 minutes this week?
Your crane doesn’t have a DOT transit permit on file — looks like it’s sitting.
Maxwell Construction just filed a permit to install wind turbines 0.5 miles away.
That’s a $45K–$180K rental.
Want an intro to the foreman?
Hi [Name],
We help pool service companies streamline route management and grow their business.
Our platform is trusted by thousands of pool pros.
Would love to show you a quick demo.
We work with thousands of pool pros in CA.
The optimal flat monthly rate including chemicals in 95125 is $169.
You may be undervaluing your services — the range in your zip is $108 to $184.
Want to see how we know?
Hi [Name],
I noticed you’re in the flooring industry in the Edmond area.
We help flooring contractors generate more leads and close more jobs.
Are you open to a quick chat?
That listing closed October 22nd with a $2,000 flooring credit in the offer.
The new owner needs flooring work.
The listing agent was Sheila Gibbs — sheila@gibbshomesales.com, 405-532-3212.
Hi [Name],
Managing compliance across multiple facilities is challenging.
Our platform helps healthcare organizations automate training tracking and stay audit-ready.
Let me know if you’d like to learn more.
Your Pacific Northwest facilities show 7 providers whose PECOS enrollment has lapsed.
If they’re billing Medicare, those claims are getting denied.
That’s roughly $2.3M in guaranteed denials until reactivation.
Here’s the list.
Hi [Name],
We help roofing manufacturers strengthen relationships with their contractor base.
We’d love to share how we work with companies like yours.
We analyzed permit data for your top 500 contractors.
127 use some GAF product but give 70% of their volume to Owens Corning.
That’s $62M in annual revenue your contractors are handing to your competitor.
Here are the names.
Can you see the difference?
The message isn’t the problem. The list is the problem.
Most teams define their ICP, write a message about their product, and use AI to blast it faster. The message fails because the list is wrong. The list is wrong because nobody worked backwards from what made their best customers buy.
AI solved the speed problem, but nobody knew how to point it in the right direction. Frankly, nobody even knew how to ask AI the right questions to get the answer.
Three eras of go-to-market.
Revenue was simple. Hire more salespeople. Buy a list from ZoomInfo. Start dialing. More reps, more pipeline, more revenue.
Someone realized data-driven targeting beats brute force. A specialist emerges — running Clay, enrichment APIs, multi-step workflows. Better results, but a new bottleneck: one person, one tool, a single point of failure.
Now you can talk to every data point — internal and external — that relate to your customers and your prospects. The teams that win know what to ask the AI to build.
Picking what to build and working backwards from outcomes is 90% of the challenge. The tools are now solved. Once the right questions are asked, the only problem left is: can your team execute?
Build a message where the data IS the message.
Understand your best customers in their language.
What problems did they actually have? Why did they buy? We extract this from your calls, your CRM, and your team’s heads — in the words your customers used, not your marketing copy.
Find the external data that would have identified their problem.
Government records, permits, regulatory filings, competitor signals — data nobody else thinks to look for. What public data would have found those customers before they even knew they had the problem?
Build a list of prospects in that same situation.
This is a Pain-Qualified Segment (PQS) — a group of prospects identified not by who they are, but by a specific, data-detectable problem they’re experiencing right now.
Send them a message about their problem — or with independent value.
This is a Permissionless Value Prop (PVP) — a message so specific and valuable the prospect would pay to receive it. The data IS the message. No “I noticed you’re hiring.”
Ship it tomorrow. Measure. Ship again.
AI gets things wrong — but in five minutes your SDR will know. You fix it and ship again. Slop isn’t the enemy. Speed is the fix. You learn what works by shipping fast enough to see results.
Your team learns to do this.
I teach your team the methodology, the tools, and the thinking. The capability stays when I leave. Most consultants create dependency. I create capability.
Every card is a real project.
Know where to aim before you fire. Data-driven targeting that cuts the noise.
Find data nobody else thinks to look for. Creative intelligence that can’t be copied.
Ship campaigns in days, not quarters. Build capability that compounds.
What’s at stake.
If you do this right…
If you don’t…
Don’t take my word for it.
“Your training was incredibly helpful. I’ve gone back almost three times now. Wish I could have you on speed dial.”
“The fact that we can actually just go find it out in the ecosystem somewhere — it’s pretty cool. I’ve been singing your praises.”
“We’re excited about it and we want to figure out how to put this thing to work. Our SDR team is hungry — we’re just not putting the right lists in front of them.”
“From a professional development standpoint, it’s been unbelievable. How do we multiply our impact 3x, 5x, 50x as quick as we can? This gives us that avenue.”
“We went from 15% contact accuracy to 95%, connect rate from 5% to 15%. BDR pipeline went from $30K/month to over $160K. BDR closed-won from $10K/month to $85K. It all flowed through because we fixed the list first.”
This only works when you can move fast.
This is for you if…
This is NOT for you if…
Your team has everything it needs except the methodology.
3-month engagements. Less than a single SDR hire, and the capability stays when I leave.
Let’s figure out where AI gives you the most leverage, show your team what’s possible, and start shipping tomorrow.