Build my playbook

What is a Blueprint playbook?

A Blueprint playbook is a go-to-market plan generated from a company's URL. It includes:

  • Pain-Qualified Segments for that company's market
  • Example messages built on data
  • The data sources behind each segment
  • Implementation recipes

More than 500 playbooks have been generated. Browse them by industry in the Showcase, or enter your work email on the homepage to get yours.

Related questions

All questions
What is On the Edge?On the Edge is Jordan's Substack for GTM engineers and builders. Free subscribers get the frameworks, paid subscribers ($50/month) get the build guides, and annual members ($2,500/year) get the tools, including Edge Copilot.
What is Edge Copilot?Edge Copilot is included for annual On the Edge members ($2,500/year). It brings proven skills, ideas and knowledge into Claude Code while you build.
What is GTM engineering?GTM engineering is building the data, workflows and tools a go-to-market team runs on: who to target, why now and what to say. Instead of buying a list and sending one message to everyone, a GTM engineer uses public data, enrichment and AI to find prospects with a specific problem and build the message around it.
How is GTM engineering different from RevOps?RevOps usually owns systems of record, process and reporting: CRM hygiene, routing and forecasting. GTM engineering builds outward-facing work on top of that: which companies to target, why now and what to say, using external data and AI. Many teams have both, and the work overlaps.
What is a Pain-Qualified Segment (PQS)?A Pain-Qualified Segment is a group of prospects identified not by who they are, but by a specific, data-detectable problem they're experiencing right now. You find it by working backwards from why your customers bought, then finding the public data that would have identified that problem.
What is a Permissionless Value Prop (PVP)?A Permissionless Value Prop is a message so specific and valuable the prospect would pay to receive it. It's worth something with no demo, no signup and no reply required. The data is the message.

Still have questions?

Reach out to Jordan on LinkedIn and ask him directly. Prefer email? Write to jordan@blueprintgtm.com.

Or find the page for you

For GTM leadersFractional advisory that leaves your team with a GTM engineering practice it keeps running.
For GTM engineersOn the Edge and Edge Copilot: frameworks and build guides for people who build in Clay and Claude Code.