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Who is Jordan Crawford?

Jordan Crawford is a fractional GTM engineer and the founder of Blueprint, started in 2021 in San Francisco.

  • 10+ years in growth. He started at Palm, where he ran support for the webOS App Catalog, then worked with Bay Area startups and has advised nine of them on go-to-market.
  • Clay advisor since 2021, and a listed Clay expert for GTM systems, signals and lead sourcing.
  • Creator of PQS and PVP, the Pain-Qualified Segment and Permissionless Value Prop method.
  • Teacher. His courses have reached 520 students in 38 countries, and he writes On the Edge for GTM engineers.
  • Podcast guest on RevOps FM, Revenue Renegades and GTMnow.

Follow him on LinkedIn.

Related questions

All questions
What does fractional GTM engineering advisory include?Jordan works with GTM leaders at vertical SaaS companies to build a shared context repo: your full TAM, campaigns, customer context and playbooks for your vertical. Your team learns the method and tools, so the capability stays after the engagement. Email Jordan or message him on LinkedIn to start.
Who is Blueprint a good fit for?B2B companies selling into a specific vertical with data, Series A to C with SDRs and a defined sales process, a rep who can make 50 to 100 calls a day, and a team that wants to own the capability. It's not a fit for horizontal SaaS or teams that aren't rigorous about execution.
What is GTM engineering?GTM engineering is building the data, workflows and tools a go-to-market team runs on: who to target, why now and what to say. Instead of buying a list and sending one message to everyone, a GTM engineer uses public data, enrichment and AI to find prospects with a specific problem and build the message around it.
How is GTM engineering different from RevOps?RevOps usually owns systems of record, process and reporting: CRM hygiene, routing and forecasting. GTM engineering builds outward-facing work on top of that: which companies to target, why now and what to say, using external data and AI. Many teams have both, and the work overlaps.
What is a Pain-Qualified Segment (PQS)?A Pain-Qualified Segment is a group of prospects identified not by who they are, but by a specific, data-detectable problem they're experiencing right now. You find it by working backwards from why your customers bought, then finding the public data that would have identified that problem.
What is a Permissionless Value Prop (PVP)?A Permissionless Value Prop is a message so specific and valuable the prospect would pay to receive it. It's worth something with no demo, no signup and no reply required. The data is the message.

Still have questions?

Reach out to Jordan on LinkedIn and ask him directly. Prefer email? Write to jordan@blueprintgtm.com.

Or find the page for you

For GTM leadersFractional advisory that leaves your team with a GTM engineering practice it keeps running.
For GTM engineersOn the Edge and Edge Copilot: frameworks and build guides for people who build in Clay and Claude Code.