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What data can I use to find prospects?

Start from your customers, not from a data vendor's catalog. Ask: what public data would have found these customers before they knew they had the problem?

Sources that often answer that question:

  • Government records and public registries
  • Permits and inspections
  • Regulatory filings and safety citations
  • Competitor signals, such as customers visible on a competitor's platform
  • Your own call transcripts and CRM, for the language customers use

Browse 500+ playbooks in the Showcase to see which data sources fit which industries.

Related questions

All questions
What is a TAM analysis, and how do you build one?A TAM analysis maps every company you could sell to and scores each on fit and timing. Jordan builds bespoke TAM and lead lists from public web data, finding and scoring 100,000 to 500,000 companies with AI, and keeps them in one shared repo with your campaigns.
Are buying signals and intent data enough?Common signals like hiring, funding or website visits show that something changed, but every competitor sees them and they rarely prove a problem. A pain signal is specific, like a missing permit or a safety citation. That specificity is what earns a reply.
What is GTM engineering?GTM engineering is building the data, workflows and tools a go-to-market team runs on: who to target, why now and what to say. Instead of buying a list and sending one message to everyone, a GTM engineer uses public data, enrichment and AI to find prospects with a specific problem and build the message around it.
How is GTM engineering different from RevOps?RevOps usually owns systems of record, process and reporting: CRM hygiene, routing and forecasting. GTM engineering builds outward-facing work on top of that: which companies to target, why now and what to say, using external data and AI. Many teams have both, and the work overlaps.
What is a Pain-Qualified Segment (PQS)?A Pain-Qualified Segment is a group of prospects identified not by who they are, but by a specific, data-detectable problem they're experiencing right now. You find it by working backwards from why your customers bought, then finding the public data that would have identified that problem.
What is a Permissionless Value Prop (PVP)?A Permissionless Value Prop is a message so specific and valuable the prospect would pay to receive it. It's worth something with no demo, no signup and no reply required. The data is the message.

Still have questions?

Reach out to Jordan on LinkedIn and ask him directly. Prefer email? Write to jordan@blueprintgtm.com.

Or find the page for you

For GTM leadersFractional advisory that leaves your team with a GTM engineering practice it keeps running.
For GTM engineersOn the Edge and Edge Copilot: frameworks and build guides for people who build in Clay and Claude Code.