# Blueprint GTM

> AI-powered go-to-market intelligence for vertical SaaS companies.

## What We Do

Blueprint GTM helps B2B sales teams in regulated verticals (healthcare, logistics, construction, fire safety, fintech) build and ship AI-powered sales campaigns. We specialize in three areas:

1. **Focus** — Data-driven targeting. Scoring prospects against dozens of signals to cut noise and find the right accounts.
2. **Imagination** — Creative intelligence. Finding data nobody else thinks to look for: competitor install bases from DNS fingerprints, regulatory triggers from federal databases, conference attendee enrichment.
3. **Speed** — Shipping campaigns in days, not quarters. Teaching teams to build with Claude Code so capability compounds.

## Core Methodology: PVP (Permissionless Value Prop)

PVP replaces the broken ICP + Persona + Personalization model. Instead of generic personalization, PVP works backwards from the language of your best customers — why they bought, what they were struggling with — and uses public data to identify who is in that same situation right now.

The result: messages so specific that prospects think you researched them personally.

## Creator

Jordan Crawford — Clay advisor and investor, 8+ regulated verticals served, 2,000+ playbooks generated.

## Links

- Website: https://blueprintgtm.com
- Playbook Showcase: https://showcase.blueprintgtm.com
- Playbook Library: https://playbooks.blueprintgtm.com
- LinkedIn: https://linkedin.com/in/jordancrawford
- YouTube: https://youtube.com/@BlueprintGTM